Does domain registration length affect ranking? Is it important from an SEO perspective? Experts say Search Engines look into domain registration length to chalk out the spammers to provide its users with a positive experience. Thus search engines do take into account the domain registration length. While considering the credibility and establishing trust in a website.
Domain registration length is often an overlooked aspect of SEO, yet it raises an important question: Does the duration of your domain registration really affect your rankings? Some SEO experts claim that extending your domain registration can signal to search engines that your website is a long-term, credible project, but what’s the truth? In this article, we’ll break down the impact of domain registration length on SEO and provide actionable insights to help you make informed decisions about your website’s future.
So if a website’s registration length is good enough let’s say at least 5 years and more than 10 years. This sends a positive signal to the search engines about the authenticity and genuineness of a website. On the other hand, a website that is that is going to expire in few months holds less credibility. Since search engines these days pays extra attention to user experience and providing legitimate results. So it makes sense why search engines would prefer websites that have longer registration lengths.
In this post, I am going to discuss in detail about the impact of domain registration length in SEO and how you can check the domain registration length. So let’s begin with the discussion.
What is Domain Registration Length?
As the name suggests the domain registration length refers to the number of years the specific domain has been registered for. This means the time in which the domain renewal amount has been paid to the registrar. You need to pay in advance for at least a year or a maximum of 10 years. For each domain purchased you have to pay a yearly amount.
Notably, search engines give preference to websites that are registered for a longer time as it is deemed to be more genuine.
What Does Google Say About Domain Registration Length in SEO?
Matt Cutt, former head of Google’s spam team, said this about domain registration length, ‘to my knowledge, no search engine has ever confirmed about considering domain registration length as a ranking factor. But technically saying, he did not even deny not considering the registration length of a domain as a ranking factor.
Keeping this in mind, you should not care much about domain registration length. So if you have a good website with quality content and links, then it has a better chance of ranking on the SERPs.
Having said that, a longer domain registration length can have a positive impact on SEO. But surely, it is not the only factor to be considered while ranking a website on the search results.
Can You Get An Extended Domain Registration?
So, if domain registration length is not a major ranking factor, is getting an extended domain registration useful? Yes, but certainly not from an SEO perspective.
If you are planning to keep a website for a long time, then purchasing an extended domain registration can save you from yearly renewal. So the chances of forgetting to renew the domain registration are not there, and no one can take away your domain. Also, it can save you some amount of money in the later run. So if you have long-term goals purchasing an extended registration length will provide you with more benefits than any harm.
Can Someone Else Steam My Domain Name If It Gets Expired?
Yes, while we are talking about domain registration length here, remember you need to keep a check on the domain expiry date. Whenever the domain name is get to expire renew it immediately. Your competitors are keeping a closer look at your website all the time. And if you do not renew the domain name they may purchase it once it expires.
Should You Consider Domain Registration Length?
Although search engines do not consider domain registration length as a strong ranking signal. But we cannot deny that the domain registration length does have a strong relationship between the domain registration length and the success of a website, so you cannot completely ignore it.
Talking about the search engines, a lot of factors contribute towards ranking a website, and domain registration length is certainly a minor factor.
How to Check Domain Registration Length of a Website with DefiniteSEO’s SEO Checker ?
It is very easy to check the domain registration length of any website by using SEO tools like DefiniteSEO. It is a powerful SEO tool that can help you run a complete website analysis for various SEO factors that contribute to ranking a site on the SERPs. Since domain registration length is also considered a minor domain factor for higher ranking.
Step: 1 It is pretty simple to check the domain registration length with SEO checker. All you need to do is input the website URL, and click on the ‘Analyze’.
Step: 2 Now the tool will run a complete analysis of the website, now click on the ‘Domain Factor’. And find the test results for domain registration length. If the test results show a green bullet then it means the registration length is good for SEO, and in case you show a red or orange bullet, then you can optimize the results by extending the domain registration length for further years.
Conclusion
Domain registration length is not a major ranking factor but it does correlate with providing high authority, truth and credibility to a website. So, you should always consider getting a domain registration length for at least two to three year. Again, domain registration along with domain age in SEO can contribute towards higher SEO ranking.
Hopefully, now you know the impact of domain registration length in SEO. So while creating a website and trying to rank on the search engines you should know how much value domain registration length holds in ranking a site.